I would expect this in a job listing for a juggler at a circus, not for a desk job. This is a position for a knowledge worker—someone who "thinks" for a living.
Thinking to create value requires concentration. Concentration requires focus. Both require minimizing distraction both from internal sources (e.g. multitasking) and external (interruptions, distractions). That's just how the mind works most effectively.
In my personal knowledge and information management (PKIM) seminars and workshops, I teach that focus is what you shut in and concentration is what you shut out. These are essentials skills and powerful tools for any worker.
So why would you set up a work environment that makes these things more difficult?
I realize that the HR person who wrote (and misspelled) that description was probably only trying to cover themselves, but I see this all too often. It still makes me wonder: when will leadership and management get the fact that it takes concentration to create value?
It's been very interesting, watching the reactions to the "new way to work" unfold.
Read Nathan's post here.
I'm curious: for you, what would truly constitute a "new way to work?" What would be the result of it? What would a product have to do or be to enable a truly new way to work?
1. How will IBM Verse make people more productive?
2. Can we help make people more productive with Verse?
For all I can see, both of these questions are still unclear, but Nathan's just posted some great thoughts about them.
This marketing video from March shows a portion of IBM's vision for Verse:
Keep in mind that this is a marketing video, so the real Verse may or may not perform as shown.
So far, it appears to be a web-based front end to IBM Connections, Domino-based mail, and other IBM collaboration tools. It is unclear, at present, how many of these tools will be required to experience the features shown in the video.
It looks like Verse is big on sharing and collaboration, but less so on personal productivity -- that is, actually getting work done. My research and work with thousands of people has shown me that, no matter the collaboration, knowledge work is inherently personal.
In this area, Verse has less to offer.
Verse does add a form of the "Waiting For" from David Allen's Getting Things Done, which is a positive step. I'm looking forward to seeing their next video and, of course, to seeing the real product in action when it ships.
P.S. Here are Hogne Pettersen's thoughts on Verse as "promiseware" competing with Microsoft.
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