What struck me as particularly clever about the theater was its location: one end of the exhibit hall. By positioning it this way, a lot more traffic got sent by the exhibit booths. This was obviously good for us eProductivity exhibitors. The last tradeshow I went to had the exhibit booths far removed from the presentation areas. One downside was the extra background noise for the Coaches as they spoke.
Having the dessert table in the same room was also an innovative step…
The Exhibit Hall from a wider angle (we're on the left near the coaches' theater)
Guest Post by Ryan Heathers